News channels never stop hopping out of the fire and flittering about their nascent selves hither and thither. Scores of them, aggressively cohesive try to bounce harder off one another’s walls, only to expand their frames, so as to be thrust into the faces of the world mass. Several means of making inroads into the people they device. Right from the simple and Indian ‘Solo Act’, where the one and only flamboyant lad/lass runs amok verbally for months till a sore burnout and of course, till the agency gets lifted off its feet, onto a middle pedestal, or, a band of mountains and valleys that divide and work- a slow, long term, high-success-probability arrangement. Not really meant for those who depend on starts or simply, not for an Indian audience. Numerous other tactics are used too sometimes. Some desperate, some hit-and-giggle or even stealthily cautious, rope tricks, rabbits from hats etc etc.
The CNNs and BBCs define professionalism, just like Australia to test cricket. Agencies that began as simple media to the world, gradually monopolized satellite space in the west. Truly British style, replicated by America with a few add-ons like forced fame and mandatory flower showering on the Larry Kings.
However, penetration through the Asian audience takes years of hard life on the streets of ones country and a multi faceted ability to mix with, and feel like one and all.
NDTV and IBN take the pole position on Indian tracks while Times Now rolls its eyeballs over while aggressively placed at second. Each of them has their own special, effective and emphatic finishing moves to news delivery but a pricy component we’ve lacked all through in India is smooth concordance. The talent to beat the British in expression and the American in marketing remains coated in our red blood cells but tends to surface only a little, while satisfying our own ends that is.
The three heavy weights in Indian media- NDTV, IBN and TIMES have surplus muscle to be the infantry, cavalry and artillery battalion thereby inducing torrential rains on wrong doings world over.
The CNNs and BBCs define professionalism, just like Australia to test cricket. Agencies that began as simple media to the world, gradually monopolized satellite space in the west. Truly British style, replicated by America with a few add-ons like forced fame and mandatory flower showering on the Larry Kings.
However, penetration through the Asian audience takes years of hard life on the streets of ones country and a multi faceted ability to mix with, and feel like one and all.
NDTV and IBN take the pole position on Indian tracks while Times Now rolls its eyeballs over while aggressively placed at second. Each of them has their own special, effective and emphatic finishing moves to news delivery but a pricy component we’ve lacked all through in India is smooth concordance. The talent to beat the British in expression and the American in marketing remains coated in our red blood cells but tends to surface only a little, while satisfying our own ends that is.
The three heavy weights in Indian media- NDTV, IBN and TIMES have surplus muscle to be the infantry, cavalry and artillery battalion thereby inducing torrential rains on wrong doings world over.
Will they fuse ?
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